Brandon, thanks for the response!
I love that you’re attempting to coin something which could be tied back and used for your brand. That’s a brilliant move.
My biggest concern here is actually something most people might not consider. It’s the word “open”
Since “Open” is a verb, it causes some hesitation and confusion in the reading of the title (not a good thing).
Your next instinct would be to say “Okay, how bout ‘The Transparent Effect” But adjectives, too, can run into trouble.
Think about these titles:
- “The Midas Effect,”
- “The 10X Rule.”
- “The Icarus Deception”
All of these titles are using proper nouns — this gives the reader a concrete object to remember which (probably) does not already have emotional baggage around it.
Here’s my advice: When writing this type of title, consider an object, mythical creature, or heroic figure to represent the concept of “openness.”
Hope this helps,
— TB ❤