In Order to Stand Out, Look for The Gaps

A small group of individuals gathered a large audience on Twitter with one simple tactic: Reply to Donald Trump.

In the early days of his presidency, these folks took time crafting clever responses. Later, they found out that fast responses beat smart ones. A reply that simply said “you are scum” outperformed a poke at his policies, or a pun that pointed out his hands are actually normal-sized.

The game became simple.

Wait for a notification. Smash out a reply. Reap the followers.