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“Resist the Simplicity of Easy Branding”

Todd Brison
1 min readOct 4, 2020

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Hank Green deserves an award for writing this line in his Ask Me Anything session (AMA). A biologist wanted to know if she had permission to write a book. Hank said she should. He believes you can be more than one thing.

We aren’t taught that anymore. We are taught to be brands. Here’s what Austin Kleon said in his book about the word “brand.” I love Austin. He says what most of us are thinking.

“What an awful word! As if we’re all cattle with our owner’s mark burned into our flesh!”

You aren’t a cow. You’re a human. Act like one.

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Todd Brison
Todd Brison

Written by Todd Brison

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