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So You Want to Be an Entrepreneur? Read These 7 Books First

In the Information Age, the person who learns fastest wins

Todd Brison
6 min readAug 21, 2019

Let’s pretend you are in a difficult maze, and given two options:

Option 1: You can run directly into the maze, and try as hard as you can to reach the end.

Option 2: You can study a map of the maze for as long as you want, and THEN try as hard as you can to reach the end.

Seems like a no-brainer, right?

When it comes to business, though, many people don’t see this logic. In fact, some well-known entrepreneurs say the “only way” to learn is by doing. There are a couple of problems with this absolutism. First, these people might be unintentionally lying thanks to narrative fallacy. Second, even if there ARE people who learn only by doing, it’s a small percentage. Chances are, if you’re one of those people, you wouldn’t have made it to this paragraph.

If you’re a type who only learns by doing, you wouldn’t have read this far.

I was never a person who was going to find my way into exclusive meetings, blindly message people on LinkedIn trying to connect, or be in dedicated service to a mentor. I’ve learned it all from books. Through doing so, I’ve…

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Todd Brison
Todd Brison

Written by Todd Brison

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