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The Secret to Writing a Perfect Nonfiction Book Title
Early 2017, I was paying the price for my sins...
I mean, I had WASHED the laundry. I had DRIED it. What was so wrong about letting it sit in piles? We could pull it out to wear just as easily on the floor as we could in dressers, right?
RIGHT?
My wife disagreed. I resigned myself to 90 minutes of shirts and socks.
But in the midst of a mundane task, my wandering thoughts found redemption. In an instant, vague musings about writing again resolved into a statement of truth:
“I will write another book and I will call it The Unstoppable Creative.”
Leaving the laundry half done, I scampered upstairs to start the outline.
(Still sorry about that, babe)
After 10 years of writing professionally, I’ve had to come up with titles for books, magazine articles, newspaper blurbs, and advertisements. I can promise the lightning bolt moment I had up there with my underwear is the exception, not the rule.
Most of the time, you will have to grind to find that perfect title/book fit.
Here’s my process for doing so successfully.
