Not to brag or anything, but everyone knows me at my local Dunkin’ Donuts.
Every morning, between 6:02 and 6:13, I roll up. It’s early, so that means every day I show up when nobody else does. Steering wheel in my hand, wallet by my side.
“Good morning, how can I help you?”
“Yes, may I have a small iced coffee with extra almond milk?”
“Hey Todd! Pull on around”
Every day, I order the same thing. It’s pretty much the same message. These people understand me. I’m the small iced coffee guy. When I pull up, they know I’m going to give them an order around iced coffee. I’m consistent.
The sharp turn around the corner of the building is always a little difficult. At this point, my 30-pound French Bulldog starts to climb over the cupholders and into my lap. Though I order the same thing every day, Francis is always a surprise to whoever is at the window. He is a delight. I bring him with me because I like giving people like a reason to smile.
I am usually greeted by a woman named Mickey. She is always happy to see me. I got to know her fairly well since we see each other most days. I care a lot about people who take care of me.
Some days, I am sorry to say, the Dunkin crew doesn’t get my best. I try to be perky, but my mind just isn’t there. I want to say something uplifting, but I don’t have it in me. They always know when I’m going through the motions.
So I do my best to stay positive and keep showing up. When new people get hired, they learn who I am and what I’m about very quickly because the people who have been with me for a while tell my story. The longer I do this, the more people will be aware of me and what I have to offer. Eventually, the whole town will know me as the iced coffee-drinking, Nissan Rogue driving, dog-toting guy.
And that will be fine with me.
If you like reading about strange analogies involving food, you will probably love The Right Way to Do Everything as well.