Why It’s No Longer Ethical to Be “Just a Blogger”

Better to be credible in front of a small audience than to be negligent in front of millions.

Todd Brison
4 min readJan 11, 2021
Photo by Andrea Piacquadio from Pexels

A few weeks ago, the New York Times released an article entitled Vaccines Need Effective Messengers. Here’s journalist Shira Ovide:

“Getting the science right is only one element of having coronavirus vaccines be successful. People must also trust them, and that requires an effective communications mobilization.”

The word to focus on in that paragraph is not “science,” “vaccine” or even “communications.”

It’s “trust.”

36 days after Tomas Pueyo published a massively popular article about the coronavirus, he was quoted saying this in an interview:

“I have no training in epidemiology.

You should definitely not trust me.”

Pueyo echos the feeling any ethical writer has when faced with sudden, unexpected success in a new topic. It’s the hair-raising thrill of mass influence immediately followed by the vomit-inducing worry that you may have gotten your facts wrong.

It wasn’t long ago that bloggers and online creators were considered a sidebar of information. Sure…

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Todd Brison
Todd Brison

Written by Todd Brison

On a quest to learn what makes great writing. Join me: https://www.toddbrison.com/

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